gemauve

\\gəˈmōv\ noun (-s)

Etymology: modification of French guimauve, from Old French widmalve, vimauve, modification (influenced by vist mistletoe and malve, mauve mallow) of Latin hibiscus marsh mallow

: a tropical mallow (Malachra capitata) with yellow flowers in loose axillary heads that is important in harboring the cotton stainer bug